To choose the right points of sale for optimal product marketing, a thorough analysis is essential. Several criteria must be considered in this process:

– The compatibility of the sales conditions with strategic marketing objectives, such as brand awareness, image, positioning, store size, product range, pricing policy, and customer services.

– The availability of points of sale, avoiding competitor exclusivity and verifying their compatibility with existing retailers of the product.

– The experience of the retailers, including their length of operation and their expertise with the product or product category.

– The geographic location of the points of sale, ensuring their accessibility and a coherent distribution in relation to the desired locations.

– Compliance with legal obligations regarding distribution, including mandatory channels and specific precautions.

– The dynamism of the retailers, measured by their growth history, their use of new technologies, and their commitment to launching new products.

– The potential profitability of points of sale, by evaluating supply conditions, merchandising management, payment methods, and the use of EDI (Electronic Data Interchange).

By taking these different criteria into account, it is possible to select the most suitable points of sale for effective product marketing, with the aim of optimizing its visibility and performance in the market.