Price transparency goes beyond simply displaying prices and informing customers. It implies that companies openly disclose their purchase costs and various associated expenses, thereby revealing their profit margins, directly or indirectly. In reality, price transparency often translates into a more or less complete disclosure of profit margins. This practice can be used as a way to stand out in the market and is generally integrated into a comprehensive communication or brand positioning strategy. It also plays a crucial role in strengthening trust and the company’s image, particularly in the food retail sector.

During the COVID-19 pandemic, price transparency initiatives were observed, aimed at reassuring consumers, who were often worried about potential price increases linked to higher profit margins. A concrete example of price transparency applied in the clothing sector also illustrates this trend.