A loyalty status is a recognition granted to a customer within a loyalty program. Progression through the various status levels offered by the program is generally based on purchases of products or services. Sometimes, other actions such as visits or contributions to a community may also be taken into account. Customers with high status enjoy specific privileges and special attention within the program. Indeed, those with the highest statuses are often the most profitable, particularly in sectors such as transportation or hospitality. This loyalty status rewards the customer financially, but it is also a way to value and recognize them. This recognition can take the form of exclusive benefits that are not always monetary. The different loyalty statuses are often symbolized by prestigious names (elite, platinum, gold, etc.) and prestigious badges. For example, the Aigle brand has demonstrated a thoughtful approach to valuing the first status level. Concrete examples of loyalty statuses can be observed in various fields such as Houra’s loyalty programs or the benefits granted to customers in hotel programs.