When a website visitor shows signs of wanting to leave the page they are viewing or even abandon a purchase, this is called exit intent. This behavior is detected using various methods, such as mouse tracking or observing periods of inactivity. Professionals seek to identify this intent so they can react proactively. For example, they can offer newsletter subscriptions, live chat options, or other incentives that encourage visitor interaction and conversion. This concept is often referred to as “exit intent,” and its real-time identification is considered an effective marketing strategy. Tools like exit pop-ups, integrated into platforms such as WordPress, clearly demonstrate how this technology can be used to capture the attention of visitors about to leave a site or abandon a purchase.