Media coverage refers to mentions and articles about a brand or product that result from various actions such as sports sponsorships, public relations, press releases, or events. This coverage is generally identified through media monitoring and is evaluated based on the advertising rates of the media outlets where this content appears. It is also possible to measure its value by observing an increase in website traffic or mobile app downloads. Evaluating media coverage allows for the quantification of the return on investment (ROI) of organized events and communication efforts. This concept must now be complemented by that of media engagement. For example, a campaign costing €25,000 can generate up to €1.3 million in media coverage. Kantar TGI conducted a media coverage analysis for a ski resort during a competition. The impact of a mention on the TF1 evening news on a company’s website traffic is a concrete example. Specialized agencies highlight the media and social impact of a campaign, while event-based marketing campaigns can generate media coverage valued at over €12 million. Media coverage measurement and analysis services are also available to help companies assess the impact of their communication efforts.