When a franchisee leaves a franchise network, they may be contractually obligated to cease using the brand’s distinctive visual elements. This obligation primarily concerns officially registered signs, such as trademarks registered with the INPI (French National Institute of Industrial Property), to prevent any risk of counterfeiting. However, the situation is more complex for unregistered distinctive elements such as the layout, equipment, or color of the buildings. The decision to cease or not the use of these unregistered elements is often subject to judicial interpretation and can vary from case to case.