App retargeting applies the principles of remarketing to mobile applications. Its goal is to re-engage users who have abandoned a purchase or stopped using an app. This process aims to encourage them to complete their purchase or rekindle their interest. In practice, app retargeting relies on identifying users when they visit an app and then targeting them with ads displayed on other mobile apps.
When a user is identified as potentially interested in making a purchase, they are tagged for future targeting. The ad displayed on another mobile app then invites them to return to their abandoned shopping cart. These retargeting campaigns are typically deployed within third-party apps such as news or gaming apps. They can also be implemented on desktop computers using cross-device marketing strategies.
To illustrate the concept of retargeting in the context of mobile apps, let’s take the example of a Chinese food ordering app. This approach could implement retargeting scenarios based on user segmentation. The ads displayed within this framework play a crucial role in encouraging users to return to the app and complete their purchases.
Testimonials from advertisers and app retargeting specialists highlight effective strategies. Furthermore, specialized publishers explain the advantages and fundamental principles of this type of practice.
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