{"id":65241,"date":"2026-04-20T15:51:40","date_gmt":"2026-04-20T15:51:40","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/virtual-and-augmented-reality-vr-ar\/"},"modified":"2026-04-20T18:12:36","modified_gmt":"2026-04-20T18:12:36","slug":"virtual-and-augmented-reality-vr-ar","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/virtual-and-augmented-reality-vr-ar\/","title":{"rendered":"Virtual and Augmented Reality (VR\/AR)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Augmented reality (AR) and virtual reality (VR) technologies offer users interactive experiences by inserting virtual elements into the real world (AR) or by creating entirely virtual environments (VR). The marketing field is increasingly benefiting from these advancements to design immersive and engaging experiences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Augmented reality (AR) and virtual reality (VR) technologies offer users interactive experiences by inserting virtual elements into the real world (AR) or by creating entirely virtual environments (VR). The marketing field is increasingly benefiting from these advancements to design immersive and engaging experiences.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[115],"glossary-tags":[],"class_list":["post-65241","glossary","type-glossary","status-publish","hentry","glossary-categories-event-management-experiential-marketing"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/65241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/65241\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=65241"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=65241"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=65241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}