{"id":65222,"date":"2026-04-20T15:51:39","date_gmt":"2026-04-20T15:51:39","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/tasting-activity\/"},"modified":"2026-04-20T18:12:30","modified_gmt":"2026-04-20T18:12:30","slug":"tasting-activity","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/tasting-activity\/","title":{"rendered":"Tasting activity"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In-store tasting events in supermarkets, a popular marketing practice among consumers, involve offering free samples of food products to potential customers. This proves to be an effective tool for promoting and launching new products on the market. Generally organized on busy days such as Fridays or Saturdays, these events are often combined with special offers such as discount coupons. While the impact on sales is tangible, the daily cost of such an operation typically ranges from \u20ac300 to \u20ac500, encompassing expenses related to staff, travel, promotional materials at the point of sale, and the products themselves.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In-store tasting events in supermarkets, a popular marketing practice among consumers, involve offering free samples of food products to potential customers. This proves to be an effective tool for promoting and launching new products on the market. Generally organized on busy days such as Fridays or Saturdays, these events are often combined with special offers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[115],"glossary-tags":[],"class_list":["post-65222","glossary","type-glossary","status-publish","hentry","glossary-categories-event-management-experiential-marketing"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/65222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/65222\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=65222"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=65222"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=65222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}