{"id":64501,"date":"2026-04-20T15:51:08","date_gmt":"2026-04-20T15:51:08","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/economic-scale\/"},"modified":"2026-04-20T18:09:01","modified_gmt":"2026-04-20T18:09:01","slug":"economic-scale","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/economic-scale\/","title":{"rendered":"Economic scale"},"content":{"rendered":"\n<p>The cost-benefit analysis (CBA) is a concept used in management and marketing that refers either to a company&#8217;s ability to reduce its unit costs by increasing its production volume, or to a tool for ranking advertising opportunities based on financial criteria such as cost per GRP or per thousand impressions. In the first case, it allows for the optimization of pricing and production strategies. In the advertising context, it serves to prioritize the available options for a media plan according to their cost. It is important to distinguish these uses according to the field of application.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The cost-benefit analysis (CBA) is a concept used in management and marketing that refers either to a company&#8217;s ability to reduce its unit costs by increasing its production volume, or to a tool for ranking advertising opportunities based on financial criteria such as cost per GRP or per thousand impressions. In the first case, it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[113],"glossary-tags":[],"class_list":["post-64501","glossary","type-glossary","status-publish","hentry","glossary-categories-economy-market-macro-environment"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/64501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/64501\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=64501"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=64501"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=64501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}