A company’s stakeholders are individuals or groups who must be considered because of their impact on the company’s operations or because their own activities may be influenced by them. According to Edward Freeman, the term “stakeholders” was first introduced in 1963 in an internal memo from the Stanford Research Institute. These stakeholders can be internal to the company (such as staff, representatives, and managers) or external (such as shareholders, suppliers, users\/consumers, the media, public authorities, partners, consumer associations, etc.). They are all, at some point, in contact with the company, receiving its messages or using its products or services.<\/p>\n\n\n\n
Ignoring, not listening to, or disrespecting stakeholders generally jeopardizes a company’s chances of success. Their number and nature vary from one company to another. According to Philippe Boistel, it is essential for a company not to neglect influential stakeholders, as there is a tacit social contract between the organization and these stakeholders, based on the acceptance of societal values \u200b\u200band expectations. The company must constantly demonstrate the usefulness of its activities to society and the resulting consequences (positive or negative), otherwise the contract is broken. Communication then plays a key role in showing how the organization integrates stakeholder values \u200b\u200band proving that its practices are aligned with them.<\/p>\n\n\n\n
The term “key stakeholder” is used to refer to those who are essential to consider.<\/p>\n","protected":false},"excerpt":{"rendered":"
A company’s stakeholders are individuals or groups who must be considered because of their impact on the company’s operations or because their own activities may be influenced by them. According to Edward Freeman, the term “stakeholders” was first introduced in 1963 in an internal memo from the Stanford Research Institute. These stakeholders can be internal […]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[112],"glossary-tags":[],"class_list":["post-63917","glossary","type-glossary","status-publish","hentry","glossary-categories-ux-ui-web-design"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/63917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/63917\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=63917"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=63917"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=63917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}