{"id":63006,"date":"2026-04-20T15:49:58","date_gmt":"2026-04-20T15:49:58","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/ex-ante-study-2\/"},"modified":"2026-04-20T18:01:22","modified_gmt":"2026-04-20T18:01:22","slug":"ex-ante-study-2","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/ex-ante-study-2\/","title":{"rendered":"Ex-ante study"},"content":{"rendered":"\n<p>An ex-ante study is an analysis conducted before the implementation of a project, policy, or marketing initiative. It aims to assess the potential impacts, risks, benefits, and market and competitive conditions. This approach helps inform decision-making and ensures appropriate planning prior to launch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An ex-ante study is an analysis conducted before the implementation of a project, policy, or marketing initiative. It aims to assess the potential impacts, risks, benefits, and market and competitive conditions. This approach helps inform decision-making and ensures appropriate planning prior to launch.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[108],"glossary-tags":[],"class_list":["post-63006","glossary","type-glossary","status-publish","hentry","glossary-categories-marketing-strategy-positioning"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/63006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/63006\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=63006"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=63006"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=63006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}