{"id":63004,"date":"2026-04-20T15:49:58","date_gmt":"2026-04-20T15:49:58","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/advertising-equivalent\/"},"modified":"2026-04-20T18:01:22","modified_gmt":"2026-04-20T18:01:22","slug":"advertising-equivalent","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/advertising-equivalent\/","title":{"rendered":"Advertising equivalent"},"content":{"rendered":"\n<p>Advertising equivalent is a metric that quantifies the visibility achieved through a marketing action, campaign, or press mention in monetary terms. It calculates the cost of purchasing equivalent advertising space in terms of duration, impact, or reach across a given media outlet. This method allows for the evaluation of a campaign&#8217;s effectiveness and return on investment by comparing media coverage to a standard advertising cost. However, it must be complemented by a qualitative analysis, as it does not account for the difference in impact between an advertising message and a mention in an editorial context, nor the benefits related to media credibility or search engine optimization (SEO).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising equivalent is a metric that quantifies the visibility achieved through a marketing action, campaign, or press mention in monetary terms. It calculates the cost of purchasing equivalent advertising space in terms of duration, impact, or reach across a given media outlet. This method allows for the evaluation of a campaign&#8217;s effectiveness and return on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[108],"glossary-tags":[],"class_list":["post-63004","glossary","type-glossary","status-publish","hentry","glossary-categories-marketing-strategy-positioning"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/63004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/63004\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=63004"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=63004"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=63004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}