{"id":62970,"date":"2026-04-20T15:49:55","date_gmt":"2026-04-20T15:49:55","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/utm\/"},"modified":"2026-04-20T18:01:03","modified_gmt":"2026-04-20T18:01:03","slug":"utm","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/utm\/","title":{"rendered":"UTM"},"content":{"rendered":"\n<p>UTM (Urchin Tracking Module) is a URL tagging system used in digital marketing to track and analyze the origin of web traffic. It involves adding specific parameters to the end of a URL, such as utm_source, utm_medium, utm_campaign, utm_term, and utm_content, which identify the source, channel, campaign, keywords, and content generating the traffic. This data is then used in analytics tools like Google Analytics to measure the effectiveness of marketing campaigns and optimize online strategies. UTM parameters can be added manually or automatically using dedicated tools, without disrupting access to the landing page.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UTM (Urchin Tracking Module) is a URL tagging system used in digital marketing to track and analyze the origin of web traffic. It involves adding specific parameters to the end of a URL, such as utm_source, utm_medium, utm_campaign, utm_term, and utm_content, which identify the source, channel, campaign, keywords, and content generating the traffic. This data [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[108],"glossary-tags":[],"class_list":["post-62970","glossary","type-glossary","status-publish","hentry","glossary-categories-marketing-strategy-positioning"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/62970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/62970\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=62970"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=62970"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=62970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}