{"id":60970,"date":"2026-04-20T15:48:25","date_gmt":"2026-04-20T15:48:25","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/quality-score\/"},"modified":"2026-04-20T17:51:09","modified_gmt":"2026-04-20T17:51:09","slug":"quality-score","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/quality-score\/","title":{"rendered":"Quality Score"},"content":{"rendered":"\n<p>The Quality Score, often abbreviated as QS, is a rating from 1 to 10 used in Google Ads campaigns. It is based on various criteria such as the expected click-through rate (CTR), ad relevance, landing page quality, and the associated account&#8217;s history. A satisfactory Quality Score should be 5 out of 10 or higher, but aiming for a score of 7 or higher is recommended for better results.<\/p>\n\n\n\n<p>These days, artificial intelligence and automation play an increasingly important role in calculating the QS. The emergence of conversion rate-based scoring, also known as predictive conversion rate (PCR), is making the concept of Quality Score somewhat obsolete.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Quality Score, often abbreviated as QS, is a rating from 1 to 10 used in Google Ads campaigns. It is based on various criteria such as the expected click-through rate (CTR), ad relevance, landing page quality, and the associated account&#8217;s history. A satisfactory Quality Score should be 5 out of 10 or higher, but [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[105],"glossary-tags":[],"class_list":["post-60970","glossary","type-glossary","status-publish","hentry","glossary-categories-sea-search-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/60970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/60970\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=60970"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=60970"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=60970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}