{"id":60878,"date":"2026-04-20T15:48:21","date_gmt":"2026-04-20T15:48:21","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/web-analytics-3\/"},"modified":"2026-04-20T17:50:45","modified_gmt":"2026-04-20T17:50:45","slug":"web-analytics-3","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/web-analytics-3\/","title":{"rendered":"Web analytics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Analyzing audience, visitor interactions, and conversion rates across various online platforms such as websites, social media, campaigns, and web applications is essential for any digital strategy. Data collection elements, known as tags, are crucial to this analysis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tools used for this analysis include solutions such as Matomo Analytics (open source), Google Tag Manager, Google Analytics, Webtrekk, AT Internet, MixPanel, IBM Analytics, and Adobe Analytics. These tools, collectively known as &#8220;Web Analytics&#8221; (or WA), offer a range of features to help understand and optimize online performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Analyzing audience, visitor interactions, and conversion rates across various online platforms such as websites, social media, campaigns, and web applications is essential for any digital strategy. Data collection elements, known as tags, are crucial to this analysis. Tools used for this analysis include solutions such as Matomo Analytics (open source), Google Tag Manager, Google Analytics, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[104],"glossary-tags":[],"class_list":["post-60878","glossary","type-glossary","status-publish","hentry","glossary-categories-advertising-media-planning"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/60878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/60878\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=60878"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=60878"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=60878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}