{"id":59021,"date":"2026-04-20T15:46:58","date_gmt":"2026-04-20T15:46:58","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/programmatic-video\/"},"modified":"2026-04-20T17:41:53","modified_gmt":"2026-04-20T17:41:53","slug":"programmatic-video","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/programmatic-video\/","title":{"rendered":"Programmatic video"},"content":{"rendered":"\n<p>Programmatic video involves the automated purchase of video advertising space. This market relies on sophisticated processes and technologies. Its expansion is closely linked to the growing popularity of online video content. Ad placements are available on platforms such as YouTube and social media, as well as within editorial content and news feeds. In addition to traditional placements, opportunities exist on social networks like Facebook and Instagram. Initially focused on traditional advertising formats, programmatic video has expanded to include video. However, as with programmatic display advertising, quality and brand safety issues can arise. According to the IAB, programmatic video already accounted for more than half of all online video advertising purchases by the end of 2018. In 2019, the programmatic video market is the subject of ongoing debate regarding its current state and practices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Programmatic video involves the automated purchase of video advertising space. This market relies on sophisticated processes and technologies. Its expansion is closely linked to the growing popularity of online video content. Ad placements are available on platforms such as YouTube and social media, as well as within editorial content and news feeds. In addition to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[103],"glossary-tags":[],"class_list":["post-59021","glossary","type-glossary","status-publish","hentry","glossary-categories-display-programmatic-advertising"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/59021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/59021\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=59021"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=59021"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=59021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}