{"id":58906,"date":"2026-04-20T15:46:53","date_gmt":"2026-04-20T15:46:53","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/arpp-recommendations-or-codes\/"},"modified":"2026-04-20T17:41:24","modified_gmt":"2026-04-20T17:41:24","slug":"arpp-recommendations-or-codes","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/arpp-recommendations-or-codes\/","title":{"rendered":"ARPP recommendations or codes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The French Advertising Standards Authority (ARPP) goes beyond legal requirements by providing ethical guidance to inform advertising practices. These recommendations are classified into five distinct categories: General Advertising Recommendations, Thematic Recommendations, Recommendations by Type of Advertising Media, Recommendations Specific to Certain Business Sectors, and Policy Briefs. The sector-specific recommendations cover more than 20 business areas, each with its own unique ethical challenges.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ARPP relies on these codes and recommendations to formulate its opinions and decisions. The authority regularly publishes sector-specific or thematic guides, aiming to provide clear guidelines for advertising professionals. For example, the recommendation concerning &#8220;image and respect for the individual&#8221; in advertising illustrates how these principles are applied in practice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The French Advertising Standards Authority (ARPP) goes beyond legal requirements by providing ethical guidance to inform advertising practices. These recommendations are classified into five distinct categories: General Advertising Recommendations, Thematic Recommendations, Recommendations by Type of Advertising Media, Recommendations Specific to Certain Business Sectors, and Policy Briefs. The sector-specific recommendations cover more than 20 business areas, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[102],"glossary-tags":[],"class_list":["post-58906","glossary","type-glossary","status-publish","hentry","glossary-categories-intellectual-property-marketing-law"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/58906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/58906\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=58906"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=58906"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=58906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}