{"id":58879,"date":"2026-04-20T15:46:52","date_gmt":"2026-04-20T15:46:52","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/brand-license\/"},"modified":"2026-04-20T17:41:20","modified_gmt":"2026-04-20T17:41:20","slug":"brand-license","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/brand-license\/","title":{"rendered":"Brand license"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A trademark license is a contract by which a trademark owner authorizes another party to use that trademark for specific products or services in exchange for royalties or other forms of compensation. This arrangement allows the licensee to benefit from the brand recognition and image associated with the trademark, often in a product category different from the original one. For the licensor, the license generates additional revenue without requiring direct management of production or distribution. This mechanism is particularly common in the children&#8217;s products, luxury goods, and fashion sectors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trademark license is a contract by which a trademark owner authorizes another party to use that trademark for specific products or services in exchange for royalties or other forms of compensation. This arrangement allows the licensee to benefit from the brand recognition and image associated with the trademark, often in a product category different [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[102],"glossary-tags":[],"class_list":["post-58879","glossary","type-glossary","status-publish","hentry","glossary-categories-intellectual-property-marketing-law"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/58879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/58879\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=58879"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=58879"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=58879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}