{"id":57923,"date":"2026-04-20T15:46:13","date_gmt":"2026-04-20T15:46:13","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/product-manager-2\/"},"modified":"2026-04-20T17:37:49","modified_gmt":"2026-04-20T17:37:49","slug":"product-manager-2","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/product-manager-2\/","title":{"rendered":"Product Manager"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The product manager is responsible for overseeing various aspects related to a product or product line, such as market research, launch, development, positioning, pricing, distribution channels, and communication strategies. Typically reporting to the group manager or marketing director, the product manager faces the challenge of developing in-depth expertise in their assigned areas, despite their experience. Sometimes strained relationships with different departments within the company can be partly attributed to a certain apprehension on the part of specialists who may fear being challenged by the product manager.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The product manager is responsible for overseeing various aspects related to a product or product line, such as market research, launch, development, positioning, pricing, distribution channels, and communication strategies. Typically reporting to the group manager or marketing director, the product manager faces the challenge of developing in-depth expertise in their assigned areas, despite their experience. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[99],"glossary-tags":[],"class_list":["post-57923","glossary","type-glossary","status-publish","hentry","glossary-categories-price-yield-management"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57923\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=57923"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=57923"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=57923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}