{"id":57721,"date":"2026-04-20T15:45:58","date_gmt":"2026-04-20T15:45:58","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/rfm-segmentation\/"},"modified":"2026-04-20T17:37:06","modified_gmt":"2026-04-20T17:37:06","slug":"rfm-segmentation","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/rfm-segmentation\/","title":{"rendered":"RFM Segmentation"},"content":{"rendered":"\n<p>RFM segmentation is a marketing method that classifies customers according to three criteria: recency, which measures the time elapsed since their last purchase; frequency, which assesses the number of purchases over a given period; and monetary value, which corresponds to the total amount spent. This approach makes it possible to identify the most valuable customers, personalize offers, and better target marketing campaigns. Initially used for direct marketing, RFM segmentation is now also applied to e-commerce and traditional retail, often integrated into more complex analyses to optimize customer loyalty and risk management.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RFM segmentation is a marketing method that classifies customers according to three criteria: recency, which measures the time elapsed since their last purchase; frequency, which assesses the number of purchases over a given period; and monetary value, which corresponds to the total amount spent. This approach makes it possible to identify the most valuable customers, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[94],"glossary-tags":[],"class_list":["post-57721","glossary","type-glossary","status-publish","hentry","glossary-categories-direct-marketing-databases"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57721\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=57721"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=57721"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=57721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}