{"id":57718,"date":"2026-04-20T15:45:58","date_gmt":"2026-04-20T15:45:58","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/rfm-segmentation-rfm-recency-frequency-monetary\/"},"modified":"2026-04-20T17:37:06","modified_gmt":"2026-04-20T17:37:06","slug":"rfm-segmentation-rfm-recency-frequency-monetary","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/rfm-segmentation-rfm-recency-frequency-monetary\/","title":{"rendered":"RFM (segmentation) &#8211; RFM (Recency, Frequency, Monetary)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The RFM segmentation method in direct marketing is based on three main criteria: Recency, which indicates the date of the last purchase; Frequency, which measures how often purchases are made; and Monetary Value, which represents the average purchase amount over a defined period. These three key elements allow for the classification and targeting of customers based on their purchasing behavior.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The RFM segmentation method in direct marketing is based on three main criteria: Recency, which indicates the date of the last purchase; Frequency, which measures how often purchases are made; and Monetary Value, which represents the average purchase amount over a defined period. These three key elements allow for the classification and targeting of customers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[94],"glossary-tags":[],"class_list":["post-57718","glossary","type-glossary","status-publish","hentry","glossary-categories-direct-marketing-databases"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57718\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=57718"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=57718"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=57718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}