{"id":57717,"date":"2026-04-20T15:45:58","date_gmt":"2026-04-20T15:45:58","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/rfm\/"},"modified":"2026-04-20T17:37:06","modified_gmt":"2026-04-20T17:37:06","slug":"rfm","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/rfm\/","title":{"rendered":"RFM"},"content":{"rendered":"\n<p>RFM is an acronym for three key marketing criteria: Recency, Frequency, and Monetary value. This customer segmentation method analyzes purchasing behavior to identify and target the most valuable customers for a business. Recency refers to the date of the last purchase, Frequency to the number of purchases over a given period, and Monetary value to the total amount spent by the customer. Together, these criteria help to better understand customer loyalty and lifetime value.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>RFM is an acronym for three key marketing criteria: Recency, Frequency, and Monetary value. This customer segmentation method analyzes purchasing behavior to identify and target the most valuable customers for a business. Recency refers to the date of the last purchase, Frequency to the number of purchases over a given period, and Monetary value to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[94],"glossary-tags":[],"class_list":["post-57717","glossary","type-glossary","status-publish","hentry","glossary-categories-direct-marketing-databases"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57717\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=57717"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=57717"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=57717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}