{"id":57713,"date":"2026-04-20T15:45:57","date_gmt":"2026-04-20T15:45:57","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/postal-potential\/"},"modified":"2026-04-20T17:37:01","modified_gmt":"2026-04-20T17:37:01","slug":"postal-potential","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/postal-potential\/","title":{"rendered":"Postal potential"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The postal potential of a mailing list represents the number of postal addresses that can be rented or, in rare cases, sold. A concrete example of this postal potential is illustrated through the various segments of the Kaviar list.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The postal potential of a mailing list represents the number of postal addresses that can be rented or, in rare cases, sold. A concrete example of this postal potential is illustrated through the various segments of the Kaviar list.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[94],"glossary-tags":[],"class_list":["post-57713","glossary","type-glossary","status-publish","hentry","glossary-categories-direct-marketing-databases"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57713\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=57713"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=57713"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=57713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}