{"id":57712,"date":"2026-04-20T15:45:57","date_gmt":"2026-04-20T15:45:57","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/potential-of-a-file\/"},"modified":"2026-04-20T17:37:01","modified_gmt":"2026-04-20T17:37:01","slug":"potential-of-a-file","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/potential-of-a-file\/","title":{"rendered":"Potential of a file"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the field of direct marketing, the term &#8220;database potential&#8221; refers to the amount of information recorded in a specific database that matches the criteria defined by the advertiser. This potential is assessed through a counting process. It is important to note that in this professional context, the term &#8220;potential&#8221; does not refer to the quality of the database or its ability to generate conclusive results in a marketing campaign, but rather to the quantity of recorded information that can be used for a given campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To illustrate this, we can mention the use of online counting tools that allow for the evaluation of a database&#8217;s potential in relation to a specific target audience. For example, newspaper publishers offer prospecting databases with varying levels of potential, corresponding to different volumes of records that can be used for a marketing campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the field of direct marketing, the term &#8220;database potential&#8221; refers to the amount of information recorded in a specific database that matches the criteria defined by the advertiser. This potential is assessed through a counting process. It is important to note that in this professional context, the term &#8220;potential&#8221; does not refer to the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[94],"glossary-tags":[],"class_list":["post-57712","glossary","type-glossary","status-publish","hentry","glossary-categories-direct-marketing-databases"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57712\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=57712"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=57712"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=57712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}