In 1933, Walter Christaller developed a model based on the interaction between a city and its regional influence, highlighting the hierarchy of goods and services offered by different urban areas. According to this German geographer, a hexagonal organization (representing areas of commercial attraction) of urban centers forms based on the diversity of goods and services offered. Thus, a first-order central city (offering the widest range of goods and services) distributes its activities to smaller, second-order satellite cities, which in turn supply smaller cities, thereby creating a hierarchy. This theory was taken up again in 1940 by August L\u00f6sch. Although it has imperfections, notably due to its idealized nature, the homogeneous distribution of potential consumers, and its lack of consideration for historical, political, and economic contexts, the geometric model of central place theory remains an essential reference for geographers and marketing researchers interested in distribution. According to G\u00e9rard Cliquet, this theory is based on two key concepts: the extent of the market for a good, defined by the maximum distance that the consumer is willing to travel to obtain it, and its demand threshold, that is to say the minimum level of demand required for the store to be profitable.<\/p>\n","protected":false},"excerpt":{"rendered":"
In 1933, Walter Christaller developed a model based on the interaction between a city and its regional influence, highlighting the hierarchy of goods and services offered by different urban areas. According to this German geographer, a hexagonal organization (representing areas of commercial attraction) of urban centers forms based on the diversity of goods and services […]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[94],"glossary-tags":[],"class_list":["post-57711","glossary","type-glossary","status-publish","hentry","glossary-categories-direct-marketing-databases"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57711\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=57711"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=57711"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=57711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}