{"id":57710,"date":"2026-04-20T15:45:57","date_gmt":"2026-04-20T15:45:57","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/direct-marketing-surveys\/"},"modified":"2026-04-20T17:37:01","modified_gmt":"2026-04-20T17:37:01","slug":"direct-marketing-surveys","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/direct-marketing-surveys\/","title":{"rendered":"Direct marketing surveys"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Direct marketing consists of targeted operations within a specific sector, tracking communication activities with consumers or professionals. These activities are recorded by a panel of individuals contacted. It is difficult to assess the reach or market share of direct marketing monitoring due to its targeted nature, unlike other forms of non-media monitoring. Some monitoring focuses on a specific channel, such as email or direct mail campaigns. An example of &#8220;cross-channel&#8221; direct marketing monitoring would be:<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Direct marketing consists of targeted operations within a specific sector, tracking communication activities with consumers or professionals. These activities are recorded by a panel of individuals contacted. It is difficult to assess the reach or market share of direct marketing monitoring due to its targeted nature, unlike other forms of non-media monitoring. Some monitoring focuses [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[94],"glossary-tags":[],"class_list":["post-57710","glossary","type-glossary","status-publish","hentry","glossary-categories-direct-marketing-databases"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57710\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=57710"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=57710"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=57710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}