{"id":57698,"date":"2026-04-20T15:45:57","date_gmt":"2026-04-20T15:45:57","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/direct-marketing-2\/"},"modified":"2026-04-20T17:37:01","modified_gmt":"2026-04-20T17:37:01","slug":"direct-marketing-2","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/direct-marketing-2\/","title":{"rendered":"Direct Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Direct marketing, also known as marketing direct, is a business strategy aimed at establishing a direct link with consumers. Although the term &#8220;direct marketing&#8221; is less frequently used in the professional world, it refers to a targeted and interactive marketing approach that seeks to reach potential customers directly. A comprehensive definition of direct marketing can be found in various specialized sources.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Direct marketing, also known as marketing direct, is a business strategy aimed at establishing a direct link with consumers. Although the term &#8220;direct marketing&#8221; is less frequently used in the professional world, it refers to a targeted and interactive marketing approach that seeks to reach potential customers directly. A comprehensive definition of direct marketing can [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[94],"glossary-tags":[],"class_list":["post-57698","glossary","type-glossary","status-publish","hentry","glossary-categories-direct-marketing-databases"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57698\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=57698"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=57698"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=57698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}