{"id":57695,"date":"2026-04-20T15:45:56","date_gmt":"2026-04-20T15:45:56","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/direct-mail-marketing\/"},"modified":"2026-04-20T17:36:57","modified_gmt":"2026-04-20T17:36:57","slug":"direct-mail-marketing","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/direct-mail-marketing\/","title":{"rendered":"Direct mail marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Direct mail marketing involves contacting potential customers or reactivating existing ones by sending them offers through the mail. Once dominant, this type of marketing has been gradually replaced by digital marketing and then by online marketing. It is also known as direct mail or direct post. It&#8217;s worth noting that flyers and leaflets are generally not considered part of direct marketing, as they are not personalized or targeted.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Direct mail marketing involves contacting potential customers or reactivating existing ones by sending them offers through the mail. Once dominant, this type of marketing has been gradually replaced by digital marketing and then by online marketing. It is also known as direct mail or direct post. It&#8217;s worth noting that flyers and leaflets are generally [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[94],"glossary-tags":[],"class_list":["post-57695","glossary","type-glossary","status-publish","hentry","glossary-categories-direct-marketing-databases"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57695\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=57695"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=57695"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=57695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}