{"id":57693,"date":"2026-04-20T15:45:56","date_gmt":"2026-04-20T15:45:56","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/direct-marketing-dm\/"},"modified":"2026-04-20T17:36:57","modified_gmt":"2026-04-20T17:36:57","slug":"direct-marketing-dm","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/direct-marketing-dm\/","title":{"rendered":"Direct Marketing (DM)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Direct marketing encompasses all strategies aimed at targeting and locating a product&#8217;s customers to send them direct sales offers, with the goal of obtaining a direct response to which the company can react immediately. Initially, this approach involved a direct relationship between the manufacturer and the consumer, without intermediaries. Over time, the concept has broadened to include all forms of mail order, catalog, and telemarketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The various techniques used in direct marketing include direct mail, couponing, door-to-door and catalog sales, telemarketing, teleshopping, and more. The evolution of direct marketing terminology has given rise to new concepts based on the analysis of customer purchasing behavior, such as profiles, customer journeys, purchase history, and each customer&#8217;s potential.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When a company continuously sends promotional material to a targeted group of prospects to convert them into potential customers, this is called &#8220;drip marketing.&#8221; Organizations such as the AACC (Customer Marketing Delegation) in Paris and the Direct Marketing Association in the United States are leading authorities in this field.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Direct marketing encompasses all strategies aimed at targeting and locating a product&#8217;s customers to send them direct sales offers, with the goal of obtaining a direct response to which the company can react immediately. Initially, this approach involved a direct relationship between the manufacturer and the consumer, without intermediaries. Over time, the concept has broadened [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[94],"glossary-tags":[],"class_list":["post-57693","glossary","type-glossary","status-publish","hentry","glossary-categories-direct-marketing-databases"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57693\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=57693"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=57693"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=57693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}