{"id":57677,"date":"2026-04-20T15:45:56","date_gmt":"2026-04-20T15:45:56","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/response-channel\/"},"modified":"2026-04-20T17:36:57","modified_gmt":"2026-04-20T17:36:57","slug":"response-channel","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/response-channel\/","title":{"rendered":"Response channel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A response channel is a communication method used by a business to allow customers or prospects to respond to a marketing solicitation or provide feedback. It can take various forms, such as online forms, dedicated phone numbers, email addresses, response coupons, or physical points of sale. The main objective is to engage the customer, gather their opinions, and improve the customer relationship as well as the products or services offered. A multichannel approach offers several response options to facilitate interaction with the target consumer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A response channel is a communication method used by a business to allow customers or prospects to respond to a marketing solicitation or provide feedback. It can take various forms, such as online forms, dedicated phone numbers, email addresses, response coupons, or physical points of sale. The main objective is to engage the customer, gather [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[94],"glossary-tags":[],"class_list":["post-57677","glossary","type-glossary","status-publish","hentry","glossary-categories-direct-marketing-databases"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57677\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=57677"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=57677"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=57677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}