{"id":57674,"date":"2026-04-20T15:45:55","date_gmt":"2026-04-20T15:45:55","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/advertising-database\/"},"modified":"2026-04-20T17:36:52","modified_gmt":"2026-04-20T17:36:52","slug":"advertising-database","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/advertising-database\/","title":{"rendered":"Advertising database"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The concept of an advertising database encompasses diverse realities and corresponds to various uses in the fields of marketing and advertising. An advertising database can consist of a collection of advertising content broadcast by a given media outlet over a specific period. Combined with additional information, it serves to evaluate the effectiveness of advertising campaigns and identify contributing factors. For a more in-depth look at this use of advertising databases, specialized resources can be consulted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Furthermore, an advertising database can also be developed by specialized service providers to catalog broadcast advertisements for comparative or predictive analysis, for example. A concrete example of this approach is that presented by Kantar Media, which highlights the use of advertising databases to measure and predict the effectiveness of advertising campaigns: https:\/\/vimeo.com\/194694655#t=65s<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The concept of an advertising database encompasses diverse realities and corresponds to various uses in the fields of marketing and advertising. An advertising database can consist of a collection of advertising content broadcast by a given media outlet over a specific period. Combined with additional information, it serves to evaluate the effectiveness of advertising campaigns [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[94],"glossary-tags":[],"class_list":["post-57674","glossary","type-glossary","status-publish","hentry","glossary-categories-direct-marketing-databases"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57674\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=57674"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=57674"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=57674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}