{"id":57669,"date":"2026-04-20T15:45:55","date_gmt":"2026-04-20T15:45:55","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/marketing-database\/"},"modified":"2026-04-20T17:36:52","modified_gmt":"2026-04-20T17:36:52","slug":"marketing-database","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/marketing-database\/","title":{"rendered":"Marketing database"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A marketing database is a structured and organized set of information, usually stored on a computer, used to support marketing and sales activities. It primarily contains data relating to customers, prospects, and products, as well as information on past marketing campaigns. The quality and reliability of this database are essential for enabling segmentation, targeting, and personalization of communications, thus contributing to the effectiveness of marketing strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A marketing database is a structured and organized set of information, usually stored on a computer, used to support marketing and sales activities. It primarily contains data relating to customers, prospects, and products, as well as information on past marketing campaigns. The quality and reliability of this database are essential for enabling segmentation, targeting, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[94],"glossary-tags":[],"class_list":["post-57669","glossary","type-glossary","status-publish","hentry","glossary-categories-direct-marketing-databases"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57669\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=57669"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=57669"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=57669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}