{"id":57667,"date":"2026-04-20T15:45:55","date_gmt":"2026-04-20T15:45:55","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/behavioral-database\/"},"modified":"2026-04-20T17:36:52","modified_gmt":"2026-04-20T17:36:52","slug":"behavioral-database","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/behavioral-database\/","title":{"rendered":"Behavioral database"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A behavioral database is a marketing resource that compiles information gathered from observed customer or prospect actions, such as their purchases, website browsing, or clicks. This data is considered reliable because it directly results from observed behaviors, unlike declarative data, which relies on subjective statements.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A behavioral database is a marketing resource that compiles information gathered from observed customer or prospect actions, such as their purchases, website browsing, or clicks. This data is considered reliable because it directly results from observed behaviors, unlike declarative data, which relies on subjective statements.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[94],"glossary-tags":[],"class_list":["post-57667","glossary","type-glossary","status-publish","hentry","glossary-categories-direct-marketing-databases"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57667\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=57667"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=57667"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=57667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}