{"id":57666,"date":"2026-04-20T15:45:55","date_gmt":"2026-04-20T15:45:55","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/customer-prospect-database\/"},"modified":"2026-04-20T17:36:52","modified_gmt":"2026-04-20T17:36:52","slug":"customer-prospect-database","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/customer-prospect-database\/","title":{"rendered":"Customer (Prospect) Database"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A customer database is an organized set of data about a company&#8217;s customers. It typically contains identifying information about each customer or prospect, as well as data on their past purchases and reactions to previous marketing campaigns. This database is usually the primary resource used for marketing strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A customer database is an organized set of data about a company&#8217;s customers. It typically contains identifying information about each customer or prospect, as well as data on their past purchases and reactions to previous marketing campaigns. This database is usually the primary resource used for marketing strategies.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[94],"glossary-tags":[],"class_list":["post-57666","glossary","type-glossary","status-publish","hentry","glossary-categories-direct-marketing-databases"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57666\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=57666"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=57666"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=57666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}