{"id":57665,"date":"2026-04-20T15:45:55","date_gmt":"2026-04-20T15:45:55","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/customer-database\/"},"modified":"2026-04-20T17:36:52","modified_gmt":"2026-04-20T17:36:52","slug":"customer-database","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/customer-database\/","title":{"rendered":"Customer database"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Customer data is a structured and organized collection of information about a company&#8217;s customers. It includes, in particular, the identification data of each customer or prospect, as well as data on their past purchases and their reactions to previous marketing campaigns. The customer database is generally a central element in marketing strategies aimed at activating and retaining customers. It allows for the personalization of offers and their adaptation to the specific needs of each customer. The database is populated from the company&#8217;s various points of contact, and its management can be handled internally, by a specialized service provider, or by a dedicated software solution. For a more concrete understanding, specific examples can be consulted.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer data is a structured and organized collection of information about a company&#8217;s customers. It includes, in particular, the identification data of each customer or prospect, as well as data on their past purchases and their reactions to previous marketing campaigns. The customer database is generally a central element in marketing strategies aimed at activating [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[94],"glossary-tags":[],"class_list":["post-57665","glossary","type-glossary","status-publish","hentry","glossary-categories-direct-marketing-databases"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57665\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=57665"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=57665"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=57665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}