{"id":57650,"date":"2026-04-20T15:45:54","date_gmt":"2026-04-20T15:45:54","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/vso-sales-and-service-by-organization\/"},"modified":"2026-04-20T17:36:48","modified_gmt":"2026-04-20T17:36:48","slug":"vso-sales-and-service-by-organization","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/vso-sales-and-service-by-organization\/","title":{"rendered":"VSO (Sales and Service by Organization)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Sales and Service Organization (VSO) model is a marketing approach focused on personalizing products and services to meet customer expectations. It aims to build lasting relationships by ensuring long-term customer satisfaction. To achieve this, companies coordinate purchasing, sales, and service processes strategically, operationally, and tactically, with the goal of delivering high-quality customer experiences and strengthening customer bonds.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Sales and Service Organization (VSO) model is a marketing approach focused on personalizing products and services to meet customer expectations. It aims to build lasting relationships by ensuring long-term customer satisfaction. To achieve this, companies coordinate purchasing, sales, and service processes strategically, operationally, and tactically, with the goal of delivering high-quality customer experiences and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[93],"glossary-tags":[],"class_list":["post-57650","glossary","type-glossary","status-publish","hentry","glossary-categories-management-organization-hr"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57650\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=57650"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=57650"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=57650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}