{"id":57596,"date":"2026-04-20T15:45:51","date_gmt":"2026-04-20T15:45:51","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/e-reputation-management\/"},"modified":"2026-04-20T17:36:36","modified_gmt":"2026-04-20T17:36:36","slug":"e-reputation-management","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/e-reputation-management\/","title":{"rendered":"E-reputation management"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Online reputation management involves controlling a company&#8217;s or brand&#8217;s image online. It is a broad and comprehensive process that should ideally be integrated into a quality-focused approach to improving the customer experience. Online reputation management services typically include several aspects: monitoring, managing, and identifying reviews and opinions expressed about the brand; monitoring social media and responding to it; analyzing identified content; preventing and alerting the company or brand; implementing a proactive influence strategy; and taking defensive measures or responding to crises or criticism. For a more in-depth exploration and concrete examples of online reputation management, it is recommended to consult specialized resources.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online reputation management involves controlling a company&#8217;s or brand&#8217;s image online. It is a broad and comprehensive process that should ideally be integrated into a quality-focused approach to improving the customer experience. Online reputation management services typically include several aspects: monitoring, managing, and identifying reviews and opinions expressed about the brand; monitoring social media and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[93],"glossary-tags":[],"class_list":["post-57596","glossary","type-glossary","status-publish","hentry","glossary-categories-management-organization-hr"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57596\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=57596"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=57596"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=57596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}