{"id":57592,"date":"2026-04-20T15:45:51","date_gmt":"2026-04-20T15:45:51","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/customer-interaction-management\/"},"modified":"2026-04-20T17:36:36","modified_gmt":"2026-04-20T17:36:36","slug":"customer-interaction-management","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/customer-interaction-management\/","title":{"rendered":"Customer interaction management"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Customer interaction management (CIM) is a term sometimes used to describe tools designed to improve customer interactions within a comprehensive customer relationship management (CRM) strategy. It often refers to solutions that provide access to real-time customer information during interactions (such as inbound calls) or automate certain interactions. However, this term has not truly gained traction in common practice, as it doesn&#8217;t offer significant innovation in the context of optimized CRM management and lacks a clearly established or recognized definition within the industry. It appears to be primarily used by vendors to promote new marketing tools.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customer interaction management (CIM) is a term sometimes used to describe tools designed to improve customer interactions within a comprehensive customer relationship management (CRM) strategy. It often refers to solutions that provide access to real-time customer information during interactions (such as inbound calls) or automate certain interactions. However, this term has not truly gained traction [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[93],"glossary-tags":[],"class_list":["post-57592","glossary","type-glossary","status-publish","hentry","glossary-categories-management-organization-hr"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57592\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=57592"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=57592"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=57592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}