{"id":57587,"date":"2026-04-20T15:45:51","date_gmt":"2026-04-20T15:45:51","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/creative-crowdsourcing\/"},"modified":"2026-04-20T17:36:36","modified_gmt":"2026-04-20T17:36:36","slug":"creative-crowdsourcing","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/creative-crowdsourcing\/","title":{"rendered":"creative crowdsourcing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Creative crowdsourcing involves applying the general principles of task sharing to advertising and marketing creative projects. It means that an advertiser calls upon a group of creatives or designers, whether amateur or professional, to work together on projects such as brand design, logo creation, newsletter design, or even innovative solutions. This process can be managed by a specialized platform that connects creatives and handles the submission of work, or it can be done directly by soliciting consumers or brand fans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Creative crowdsourcing goes beyond simply selecting a creative from among others on a platform through a call for proposals. It generates competition between several creative projects or sometimes even a large-scale collaborative process. This approach differs from competition between agencies because it mobilizes a larger number of participants, often independent designers or even amateurs with varying levels of experience. Academic studies examine the conditions necessary for the implementation and success of creative crowdsourcing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creative crowdsourcing involves applying the general principles of task sharing to advertising and marketing creative projects. It means that an advertiser calls upon a group of creatives or designers, whether amateur or professional, to work together on projects such as brand design, logo creation, newsletter design, or even innovative solutions. This process can be managed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[93],"glossary-tags":[],"class_list":["post-57587","glossary","type-glossary","status-publish","hentry","glossary-categories-management-organization-hr"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57587\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=57587"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=57587"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=57587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}