{"id":57313,"date":"2026-04-20T15:45:31","date_gmt":"2026-04-20T15:45:31","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/conversion-tunnel\/"},"modified":"2026-04-20T17:35:33","modified_gmt":"2026-04-20T17:35:33","slug":"conversion-tunnel","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/conversion-tunnel\/","title":{"rendered":"Conversion tunnel"},"content":{"rendered":"\n<p>When exploring website statistics, one can examine a particular analytical tool: the conversion funnel. This visual tool allows you to track visitors&#8217; journey through a conversion process, highlighting success rates and points of no return. For example, on an e-commerce platform, the conversion funnel for an order often begins as soon as the user adds a product to their cart and ends at the order confirmation stage. It&#8217;s possible that the funnel even starts upon arrival on the site. These conversion funnels are essential elements for evaluating the effectiveness of an online store. Generally, the term &#8220;conversion funnel&#8221; is preferred to &#8220;tunnel&#8221; because it better reflects the phenomenon of user abandonment, which is shaped like a funnel. This graphical representation of a conversion funnel is a concrete example of this analytical tool.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When exploring website statistics, one can examine a particular analytical tool: the conversion funnel. This visual tool allows you to track visitors&#8217; journey through a conversion process, highlighting success rates and points of no return. For example, on an e-commerce platform, the conversion funnel for an order often begins as soon as the user adds [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[90],"glossary-tags":[],"class_list":["post-57313","glossary","type-glossary","status-publish","hentry","glossary-categories-inbound-marketing-growth-automation"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57313\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=57313"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=57313"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=57313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}