{"id":57225,"date":"2026-04-20T15:45:27","date_gmt":"2026-04-20T15:45:27","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/sis-scale\/"},"modified":"2026-04-20T17:35:17","modified_gmt":"2026-04-20T17:35:17","slug":"sis-scale","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/sis-scale\/","title":{"rendered":"SIS scale"},"content":{"rendered":"\n<p>In 1994, Chris Manolis, William Keep, Mary Joyce, and David Lambert introduced a scale designed to assess the perception of a retail outlet. This scale comprises three main aspects: the characteristics of the outlet, its visual appearance, and the quality of service provided by the sales staff. It uses ten different pairs of semantic terms, each rated on a seven-point scale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 1994, Chris Manolis, William Keep, Mary Joyce, and David Lambert introduced a scale designed to assess the perception of a retail outlet. This scale comprises three main aspects: the characteristics of the outlet, its visual appearance, and the quality of service provided by the sales staff. It uses ten different pairs of semantic terms, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[89],"glossary-tags":[],"class_list":["post-57225","glossary","type-glossary","status-publish","hentry","glossary-categories-sales-force-sales-techniques"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57225\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=57225"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=57225"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=57225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}