{"id":57178,"date":"2026-04-20T15:45:25","date_gmt":"2026-04-20T15:45:25","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/cross-selling-4\/"},"modified":"2026-04-20T17:35:09","modified_gmt":"2026-04-20T17:35:09","slug":"cross-selling-4","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/cross-selling-4\/","title":{"rendered":"Cross-selling"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cross-selling involves offering a customer a complementary product, accessory, or service related to their main purchase. This technique aims to enhance the shopping experience by suggesting related items, such as shoe polish with a pair of shoes or a tie with a shirt. It is generally offered proactively by a salesperson, but can also be automated on e-commerce platforms or in large retail stores without direct intervention.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cross-selling involves offering a customer a complementary product, accessory, or service related to their main purchase. This technique aims to enhance the shopping experience by suggesting related items, such as shoe polish with a pair of shoes or a tie with a shirt. It is generally offered proactively by a salesperson, but can also be [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[89],"glossary-tags":[],"class_list":["post-57178","glossary","type-glossary","status-publish","hentry","glossary-categories-sales-force-sales-techniques"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/57178\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=57178"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=57178"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=57178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}