{"id":56732,"date":"2026-04-20T15:45:03","date_gmt":"2026-04-20T15:45:03","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/cross-selling-3\/"},"modified":"2026-04-20T17:33:28","modified_gmt":"2026-04-20T17:33:28","slug":"cross-selling-3","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/cross-selling-3\/","title":{"rendered":"Cross-selling"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cross-selling, also known as upselling, involves offering a complementary product, either during or after a purchase, to increase sales by raising the total transaction amount. Originally, this technique was primarily used in physical stores, where a salesperson would suggest additional products. A classic example of cross-selling was selling a tin of shoe polish with the purchase of shoes, or suggesting a shirt or tie with a suit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the retail sector, cross-selling can take various forms. It can also be fully automated on an e-commerce platform, thus offering a personalized customer experience. In French, the term cross-selling is translated as &#8220;vente compl\u00e9mentaire&#8221; or &#8220;vente crois\u00e9e,&#8221; and it differs from upselling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A humorous and illustrative example of an extreme approach to cross-selling in a store involves a salesperson or point-of-sale advisor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cross-selling, also known as upselling, involves offering a complementary product, either during or after a purchase, to increase sales by raising the total transaction amount. Originally, this technique was primarily used in physical stores, where a salesperson would suggest additional products. A classic example of cross-selling was selling a tin of shoe polish with the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[89],"glossary-tags":[],"class_list":["post-56732","glossary","type-glossary","status-publish","hentry","glossary-categories-sales-force-sales-techniques"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/56732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/56732\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=56732"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=56732"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=56732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}