{"id":56542,"date":"2026-04-20T15:44:55","date_gmt":"2026-04-20T15:44:55","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/roni\/"},"modified":"2026-04-20T17:32:48","modified_gmt":"2026-04-20T17:32:48","slug":"roni","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/roni\/","title":{"rendered":"RONI"},"content":{"rendered":"\n<p>The acronym RONI comes from the expression &#8220;risk off no investment,&#8221; meaning the prevention of the risk of not investing. In other words, it highlights the need to sometimes invest in marketing not for an immediate return on investment, but to avoid falling behind the competition when exploring a new sector. This allows companies to position themselves early and avoid being left behind by competitors in acquiring key skills in this emerging field.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The acronym RONI comes from the expression &#8220;risk off no investment,&#8221; meaning the prevention of the risk of not investing. In other words, it highlights the need to sometimes invest in marketing not for an immediate return on investment, but to avoid falling behind the competition when exploring a new sector. This allows companies to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[88],"glossary-tags":[],"class_list":["post-56542","glossary","type-glossary","status-publish","hentry","glossary-categories-finance-budget-marketing-financing"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/56542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/56542\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=56542"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=56542"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=56542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}