{"id":56096,"date":"2026-04-20T15:44:34","date_gmt":"2026-04-20T15:44:34","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/hot-web-e-commerce-zone\/"},"modified":"2026-04-20T17:30:48","modified_gmt":"2026-04-20T17:30:48","slug":"hot-web-e-commerce-zone","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/hot-web-e-commerce-zone\/","title":{"rendered":"Hot web\/e-commerce zone"},"content":{"rendered":"\n<p>A hot zone, analogous to the concept of prime retail locations in merchandising, refers to an area that is particularly frequented or regularly viewed within a website, webpage, or email. These zones can be identified using visualization studies. Traditionally, the most visible parts of a webpage are located at the top, especially in the center, just like the top of emails. To illustrate this concept, one can refer to a heat map that highlights hot and cold zones, as shown in an example provided by Altics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A hot zone, analogous to the concept of prime retail locations in merchandising, refers to an area that is particularly frequented or regularly viewed within a website, webpage, or email. These zones can be identified using visualization studies. Traditionally, the most visible parts of a webpage are located at the top, especially in the center, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[86],"glossary-tags":[],"class_list":["post-56096","glossary","type-glossary","status-publish","hentry","glossary-categories-e-commerce-digital-commerce"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/56096","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/56096\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=56096"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=56096"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=56096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}