{"id":54712,"date":"2026-04-20T15:43:33","date_gmt":"2026-04-20T15:43:33","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/carrier-volume\/"},"modified":"2026-04-20T17:26:05","modified_gmt":"2026-04-20T17:26:05","slug":"carrier-volume","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/carrier-volume\/","title":{"rendered":"Carrier volume"},"content":{"rendered":"\n<p>The sales volume refers to the quantity of products or SKUs used as the basis for a promotional campaign in mass retail. It can also represent the number of people exposed to an advertisement, product, or advertising campaign. This indicator is essential for evaluating the effectiveness of a marketing campaign and allows professionals to adjust their strategy based on the results obtained.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The sales volume refers to the quantity of products or SKUs used as the basis for a promotional campaign in mass retail. It can also represent the number of people exposed to an advertisement, product, or advertising campaign. This indicator is essential for evaluating the effectiveness of a marketing campaign and allows professionals to adjust [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[84],"glossary-tags":[],"class_list":["post-54712","glossary","type-glossary","status-publish","hentry","glossary-categories-distribution-merchandising-retail"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/54712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/54712\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=54712"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=54712"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=54712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}