{"id":54711,"date":"2026-04-20T15:43:33","date_gmt":"2026-04-20T15:43:33","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/vmm\/"},"modified":"2026-04-20T17:26:05","modified_gmt":"2026-04-20T17:26:05","slug":"vmm","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/vmm\/","title":{"rendered":"VMM"},"content":{"rendered":"\n<p>Average monthly sales (AMS) refers to the average sales of a product in a store. This metric is commonly used in the retail industry to evaluate performance and analyze trends, whether by retailers, manufacturers, or major brands closely monitoring their in-store sales. This data can be obtained from various sources.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Average monthly sales (AMS) refers to the average sales of a product in a store. This metric is commonly used in the retail industry to evaluate performance and analyze trends, whether by retailers, manufacturers, or major brands closely monitoring their in-store sales. This data can be obtained from various sources.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[84],"glossary-tags":[],"class_list":["post-54711","glossary","type-glossary","status-publish","hentry","glossary-categories-distribution-merchandising-retail"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/54711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/54711\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=54711"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=54711"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=54711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}