{"id":54558,"date":"2026-04-20T15:43:26","date_gmt":"2026-04-20T15:43:26","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/retailing-mix-2\/"},"modified":"2026-04-20T17:25:38","modified_gmt":"2026-04-20T17:25:38","slug":"retailing-mix-2","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/retailing-mix-2\/","title":{"rendered":"Retailing mix"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In marketing, the term &#8220;retail mix,&#8221; inspired by the concept of &#8220;marketing mix,&#8221; encompasses all distribution strategies implemented coherently. It includes various elements such as the location of points of sale, the location strategy, the range of products offered (both in terms of variety and depth), pricing and margin policies, merchandising, services offered (advice, delivery, customer support, etc.), as well as communication activities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In marketing, the term &#8220;retail mix,&#8221; inspired by the concept of &#8220;marketing mix,&#8221; encompasses all distribution strategies implemented coherently. It includes various elements such as the location of points of sale, the location strategy, the range of products offered (both in terms of variety and depth), pricing and margin policies, merchandising, services offered (advice, delivery, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[84],"glossary-tags":[],"class_list":["post-54558","glossary","type-glossary","status-publish","hentry","glossary-categories-distribution-merchandising-retail"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/54558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/54558\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=54558"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=54558"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=54558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}