{"id":53887,"date":"2026-04-20T15:42:58","date_gmt":"2026-04-20T15:42:58","guid":{"rendered":"https:\/\/digitionary.com\/glossary\/zero-party-data\/"},"modified":"2026-04-20T17:23:40","modified_gmt":"2026-04-20T17:23:40","slug":"zero-party-data","status":"publish","type":"glossary","link":"https:\/\/digitionary.com\/en\/glossary\/zero-party-data\/","title":{"rendered":"Zero party data"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">First-party data, also known as zero-party data, refers to information voluntarily provided by consumers to businesses, with full knowledge of its potential use for marketing purposes. This data can be collected through various means such as questionnaires, quizzes, or surveys. The defining characteristic of zero-party data is that it is consciously shared by the consumer, unlike data collected without their consent or full awareness, such as browsing or purchase history. Thus, zero-party data constitutes a specific category within the data collected by businesses. Some might consider the term &#8220;zero-party data&#8221; a passing fad, given that the concept of first-party data has been present in the marketing field for many decades.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First-party data, also known as zero-party data, refers to information voluntarily provided by consumers to businesses, with full knowledge of its potential use for marketing purposes. This data can be collected through various means such as questionnaires, quizzes, or surveys. The defining characteristic of zero-party data is that it is consciously shared by the consumer, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":{"wds_primary_glossary-categories":0,"footnotes":""},"glossary-categories":[83],"glossary-tags":[],"class_list":["post-53887","glossary","type-glossary","status-publish","hentry","glossary-categories-data-analytics-marketing-intelligence"],"_links":{"self":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/53887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary\/53887\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/media?parent=53887"}],"wp:term":[{"taxonomy":"glossary-categories","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-categories?post=53887"},{"taxonomy":"glossary-tags","embeddable":true,"href":"https:\/\/digitionary.com\/en\/wp-json\/wp\/v2\/glossary-tags?post=53887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}